Hey Everyone,

You've been training/dieting for a while and you've finally hit your goal weight.

What do you do then?

...The same applies for putting on mass -- what then?

You don't just stop.

Your goal weight is merely a hypothetical -- something to work towards and keep you going.

But this milestone is simply the first of many.

If you don't have a game plan for once you've succeeded -- what then?

Most people have a nasty habit of backsliding into their previous habit only to end up yo-yoing.

Of course, this yo-yo diet phenomenon is one experienced by those who have suffered from food addiction or obesity, but guys who lack passion in the gym can also let themselves go once getting the size they crave.

Although once you've reached your goal/target, that physique is a lot easier to maintain -- all things being equal -- than the hard work put in to get there.

But -- and this is a big BUT -- in spite of the effort required to maintain your goal weight being far less, the majority of dieters/casual lifters revert back to their old ways.

And this is for one reason.

Purpose.

More precisely, a lack of purpose.

Your goal physique/target weight is your purpose -- until you reach it.

Once you've reached it, presuming you don't want to let it go, you will have to continue to find a purpose or something to work towards to ensure you maintain it.

Or even better -- surpass it.

This purpose can be small.

For example: say you wanted to gain 20lb of muscle. Once you've reached your target, you notice you deadlift 480lb.

Your new purpose can be to deadlift 500lb.

For example (2): say you wanted to get down to 180lb from 250lb. Once you reach 180lb, you can see some ab definition.

Your new purpose can be to reveal your entire six-pack when flexed.

There's always a new purpose to be found.

New goals are everywhere -- and you don't have to look that hard.

You just need to want them.

Stay Strong,

Herculean Strength

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